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Web3 and Sports Marketing: The Largest Sponsorships by Crypto Companies
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Web3 and Sports Marketing: The Largest Sponsorships by Crypto Companies
Over the past several years, sports sponsorship by cryptocurrency and Web3 companies has emerged as a distinct segment of the global sports marketing market. Following rapid growth in 2021–2022 and a subsequent correction in 2023, the industry returned to active dealmaking in 2024–2025, adopting a more measured approach to both the scale and structure of investments. Between 2021 and 2024, crypto companies signed more than 90 sponsorship agreements with sports leagues, clubs, and federations worldwide. In 2024, the number of new deals was nearly three...
5 days ago
Nataly Antonenko
Nataly Antonenko
Journalist @ CoinsPaid Media
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ETHDenver 2026
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ETHDenver 2026
ETHDenver 2026 is one of the world’s largest international events dedicated to the Ethereum blockchain ecosystem and the development of the Web3 industry. The conference traditionally brings together developers, entrepreneurs, investors, and representatives of the global crypto community under one roof. In 2026, ETHDenver will take place under the New BUIDL City concept — an idea inspired by a digital city where participants not only discuss technologies but also collaboratively build new products and solutions. The event program includes thematic sessions, panel discussions, hands-on workshops,...
Feb 17-21, 2026
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Denver, USA
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